From manufacturing equipment to sportswear, connected devices are being a part of our businesses and routine lives and there are all the more products in the making that will affect us in ways we cannot yet work out. However, many businesses’ IOT thought process does not go further than connectivity.
It is simple to think that IOT is just about linking devices to the Internet, but it is definitely more than that. Whereas connectivity is the base of IOT solutions, companies that select to concentrate completely on linking the things are really missing out on the key benefits of the IOT.
Connectivity strengthens the IOT, but it is not the most significant reason or purpose for its survival. On the connected product expedition, connectivity must hand out as a gateway to new practices and functionality, not a concluding destination in the journey.
A really successfully connected product should put in value all around the business. It should direct to a better product and its understanding of how customers connect with the product. SMS marketing is one of the best examples for making customers connected with business. And, an IOT/SMS combination helps businesses in getting better ROI.
A connected product should also give better support in terms of practical user engagement letting support teams to use data produced by the product to distantly resolve issues fast and in some cases before they have even been seen by the customer. In addition, developing a connected product should also increase the sales cycle for a business. IOT information on how a product is being used can help organizations pick up cross sell and up sell opportunities.
The business advantages are simple to see, but obtaining them is not so simple. With the number of devices and data points growing regularly, one of the major challenges is managing the devices and making sense of all the information. Without a technique to data management, it is fundamentally useless.
The truth is that the IOT is not really about the things. It is about the new knowledge they are able to send and how well it can overpass the gap between product organizations and customers. IOT changes this radically, allowing customers and product organizations to go hand in hand and interact at each stage of the experience.
There are various advantages that come with IOT, but for linked devices to get their certain potential, product organizations must initially know how it can (and will) alter the business and consider beyond linking devices to perceive the bigger picture.
In a growingly competitive IOT market, there will not be a scarcity of devices that perform same tasks and connectivity on its own is not sufficient of a differentiator. The user experience and the value linked products add will be the key differentiators and product organizations that grab this and act on it will be keeping them in the best position to bring in the benefits of the Internet of Things.